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Facebook Insights for Dummies
I don’t know if what I’m about to tell you is good news or bad news. Depends on what you do with it, I suppose. If you have been diligently Facebooking for years now, but never really looking at your...
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How Often Should You Post On Facebook?
So you have your Facebook set up. You finally figured out how to make your address and business hours appear correctly and what type of “page” is best for you. Now it’s time to take advantage of what...
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The New Millennium: Attracting the Millennial Bride
First things first. What – exactly – is the definition of a “Millennial?” You hear that term thrown around so much but what does it really, truly mean?
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Get Social, Already! 9 Compelling Statistics to Spur You Into Action
It boggles the mind. It really does.
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The Complete Wedding Budget Guide for Wedding Planners
The Complete Wedding Budget Guide for Wedding Planners is a comprehensive product that teaches event planners many of the details of creating and managing a client’s wedding budget.
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5 Tricks to Get the Clicks
As 2015 comes to an end, it’s time to take a look at your ROI from your various marketing strategies. At this point you should have a Facebook page that you monitor and post from on a regular basis....
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Join Susan Southerland Live Today!
Susan Southerland will be broadcasting later today (1pm EST) on Periscope. She will be sharing her tips and tricks on understanding today's bride.
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Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your...
Danielle Tate, the founder and CEO of MissNowMrs.com, noticed that there were few business guides that offered step-by-step advice to smart but inexperienced entrepreneurial woman. This void inspired...
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Contributing Writers
Perfect Wedding Guide is currently looking for contributing writers for our vendor blog. The primary objective of this role is to produce high-quality, innovative content that provides relevant,...
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Networking Icebreakers That Make You Memorable
There's a planner in my city that everyone clusters around at networking events. She's the "It" planner right now and people are dying to work with her. Her services are so in-demand that she hardly...
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Selling the Solution and Not the Product
Have you ever encountered a salesperson that just didn't get it, or have you heard of the old stigma that surrounds used car salesman? Ha, I know I have for both, and when I think of our current roles...
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How to Wow Your Customers!
Author and poet Maya Angelou once stated: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Though this adage...
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Cultivating an Attitude of Service
Last week I got an email from an MOB, "checking in" on her daughter's wedding later this month. After I let her know that I'd be in touch soon with final details, she shared her anxiety about their...
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It's Time for #DemoDay: Expanding Our Businesses, Profits, and Minds
One of my favorite TV shows right now is Chip and Joanna Gaines' Fixer Upper on HGTV. It’s always fun to watch Chip’s crazy silly antics when showing the client the 3 houses they have to choose from,...
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4 Steps to Effectively Advertise on Social Media
My generation never grew up with social media. As a result, it has taken me several years to embrace this “new” medium of communication. Recently, it occurred to me that as a business owner, I had to...
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Setting Boundaries with Clients
Have you noticed that the "wedding season" is getting longer? In the Midwest, it now stretches from March to November. Since it's just June, there's a lot of season left! That's a lot of creating...
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